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What does the word "great" mean to you? Talented, skilled, exceptional, to be sure. But what about rare? If greatness was everywhere, wouldn't that mean that nothing was great? Greatness grabs our attention; it stands out; its sets itself apart. Just look at the great Jaguar XJ.

For something to be great, it needs to be rare. Discover the New Jaguar #XJ, here: https://t.co/TF2QjPeGwk https://t.co/WzvItCeC73

— Jaguar (@Jaguar) November 30, 2015

We should always try to think about everything we're grateful, but the holiday season is a special time to do so. Jaguar hopes you have wonderful holidays this year. The manufacturer is grateful for its many fantastic customers that have enthusiastically received the new line of lighter-weight aluminum models that offer the best in technology and performance. Jaguar is committed to taking good care of its customers in return.

How well do you know the 2016 Jaguar XF? The sedan is as luxe as ever, with some remarkable innovations: it now rests on an aluminum-intensive platform (75 percent aluminum and 25 percent steel) that reduces the car's weight by 190 kg (416 lbs), making for a more connected, precise drive. The video below can help you conceptualize the 419 pounds that the XF lost.

There's no use in sugarcoating, so we at Jaguar Greensboro will just come right out and say it:

The 2016 Jaguar F-TYPE is one of the most spectacular sports cars we've ever had the pleasure of encountering.

Wonder how it's managed to garner such unmitigated praise? Then, click "play" on the clip below to find out:

The main event of this machine is, without a doubt, its incredible array of engine options. And while most will be pleased as punch by the base supercharged 3.0-liter V6 -- with 340 horsepower and 332 pound-feet of torque on tap…

Here at Jaguar Greensboro, we're used to seeing car manufacturers release fun videos to garner attention for a new release, but while making our way through the various social media platforms this morning, we were directed to the following video from Jaguar, starring the upcoming F-Pace crossover. Needless to say, we found it particularly exciting, so we knew we had to share it with you.

That was pretty amazing, and we believe it to be a good representation of the intrepid spirit that Jaguar vehicles are known for. If you're in the market for a luxury car with…

There's only one way to make a great escape. #FTYPE R http://t.co/YVApLSrIC8 pic.twitter.com/FRXbS2VE4g

— Jaguar (@Jaguar) September 9, 2015

You're not gonna believe this. Two five-year-old Russian boys dug their way out of their kindergarten after days of planning and walked over a mile to a car dealership to buy a Jaguar. They are fine and you can read the full story here: http://www.theguardian.com/world/2015/sep/08/russian-5-year-olds-tunneled-out-nursery-jaguar-sports-car?CMP=fb_gu. We can't say we blame the boys. Jaguars display luxurious style,

The last eight months has been something of a strip tease for the Jaguar F-PACE, an all-new crossover developed on the brand's state-of-the-art aluminum architecture. First, we got that teaser around the time of the Detroit Auto Show, and again, when spy shots were unveiled. Now, we're getting our first look at the F-PACE in the flesh.

The new F-PACE has a lot of the same design elements as the prototype that debuted two years ago in Frankfurt (where coincidentally, we're seeing the production model in just over a month). It bears the same wide rear haunches…

Well, that didn't take long.  Seemingly from the very moment our spanking-new sport sedan, the 2015 Jaguar XF, hit the scene, we all fell for it.  Hard.  Wondering what's got us at Jaguar Greensboro going gaga?  Well a look at the video below - a review from the good folks at AutoTrader.com - should help spell it out for you:

Within the model range, there are myriad trim types.  And while we won't…

A new Jaguar has never really been a hard sell--after all, who wouldn't want to get behind the wheel of one of the most-recognized sports cars in the world? And now, with the 2015 Jaguar F-Type, and all of the exciting new developments and technologies coming from our favorite automaker, it's getting harder and harder to say no to a new Jaguar.

Ready to be tempted? Check out AutoTrader's "5 Reasons to…